Portfolio · 2026

Louie Rhen B Dabal

SEO Specialist · Social Media Manager · Content & Graphic Designer

I'm an SEO Specialist with 3+ years of experience in local SEO, technical SEO, conversion rate optimization, and social media management. I help businesses rank higher on Google, load faster, and turn paid and organic traffic into real sales and bookings.

Experience

Where I've done the work

Jun 2026 – Present

SEO Specialist — Phoenix Digital

SEO and digital marketing work for Phoenix Digital's client websites.

Apr 2026 – Present

Outreach Digital Marketing — Westlake Village, CA

I optimize websites across automotive, tourism, hospitality, recreation, event rental, and home services. My work covers technical SEO audits, page speed fixes, on-page content, location pages, citation building, and Google Business Profile management. I also help reinstate suspended Google Business Profiles and get them fully verified again.

Feb 2025 – Mar 2026

SEO Specialist / Content Strategist / Social Media Manager — Blue Spot Advertising LLC

Led SEO for the DevotedDoc telehealth project: 700% organic traffic growth in 9 months, 15 Google Business Profiles optimized, Top 3 Map Pack rankings, and a 60% lift in calls and bookings. Also managed content and social media.

Feb 2024 – Dec 2025

Shopify SEO Specialist — Woodward Red LLC

On-page and technical SEO for Shopify e-commerce stores, including product and collection page optimization.

Jan 2023 – Jan 2024

SEO Intern — Down South Trainee

Built my foundation in keyword research, on-page SEO, citation building, and Google Business Profile management.

Ongoing

Freelance SEO & Social Media — Independent clients

Keyword strategy, content writing, GBP optimization, and social media management for small and local businesses.

9 of 10Priority keywords in the Top 3 Map Pack for a multi-location auto repair client
+80%Traffic lift across 6 travel and hospitality sites
14+Google Business Profiles managed
4.9★Average rating across managed GBPs

Education: BS Information Technology, Maco Institute of Technology

Client websites

Websites I optimize

Live sites I work on every week. Visit them to see the pages, copy, and structure I've built.

 lightsaround.com
Lights Around homepage
Holiday & event lighting · Virginia

Lights Around

  • Rebuilt the main Christmas light installation page and its product pages with clean 301 redirects
  • Rewrote service area pages for Fredericksburg, Fairfax, Lynchburg, Richmond and more
  • Built a tree lighting hub page and blog content for local keywords
  • Mobile PageSpeed improved from 40 to 74
  • YouTube video and AI Overview visibility on page one
Visit lightsaround.com →
 jumparoundva.com
Jump Around VA homepage
Bounce house & event rentals · Virginia

Jump Around VA

  • Full local SEO audit: NAP, duplicate city pages, schema conflicts
  • Rebuilt city pages for Alexandria, Arlington, Culpeper, Loudoun, Stafford and Richmond
  • CRO redesigns of product and winter package pages
  • GA4 purchase tracking and monthly SEO reports
  • GBP posts, graphics and video edits
Visit jumparoundva.com →
 monkeybizfun.com
Monkey Business homepage
Bounce house rentals · Lynchburg, VA

Monkey Business Bounce House Rentals

  • SEO audit, keyword clusters and 90-day roadmap
  • Fixed city page cannibalization with canonical URLs and 301s
  • Rebuilt Roanoke, Bedford and product pages in Elementor
  • Published local blog guides (tent rentals, mechanical bull cost)
  • GBP posts and YouTube Shorts
Visit monkeybizfun.com →
Selected work

Case studies

Case study 1Event rental e-commercePaid ads · CRO

Ads landing page conversion rate optimization

Challenge: Paid ad traffic was landing on a page that wasn't built to convert, so clicks weren't turning into bookings.

3 weeksFrom launch to results
89Ad clicks to the optimized page
~10%Of clicks converted to a purchase

What I did

  • Rebuilt the ads landing page around one clear booking action
  • Matched headline and offer to the ad's search intent
  • Moved CTAs and trust signals above the fold on mobile
  • Tracked purchases by item in GA4 e-commerce reports

Results

  • Brought qualified traffic that converted into sales
  • About 1 in 10 ad clicks became a paid order
  • Purchase data verified in GA4 (Ecommerce purchases by item)
Case study 2Holiday & event lighting · VirginiaTechnical SEO

Page speed performance improvement

Challenge: The homepage scored 40 on mobile in Google PageSpeed Insights, which hurts rankings and makes visitors leave before the page loads.

+85%Mobile performance score (40 → 74)
100SEO score, mobile and desktop
97 / 96Desktop accessibility / best practices
Case study 3Tourism · San Francisco Bay AreaGoogle Business Profile

Suspended GBP reinstated and fully optimized

Challenge: The Google Business Profile was suspended, and the profile strength score sat in the orange zone.

Suspended · orange score  →  Verified · green "Looks good!"

VerifiedProfile reinstated and verified again
4.9★Rating across 1,037 Google reviews
870Customer interactions on the profile

What I did

  • Diagnosed the suspension cause and fixed profile data
  • Prepared and submitted the reinstatement appeal
  • Completed services, products, photos, and posts
  • Raised profile strength from orange to full green
Case study 4Telehealth / healthcareOrganic SEO

DevotedDoc — telehealth SEO growth

Challenge: Low organic traffic and limited visibility for telemedicine keywords.

+700%Organic traffic (100 → 1,000+ monthly)
Top 10Rankings for telemedicine keywords
15Google Business Profiles optimized
+60%Calls and appointment bookings

Strategy

  • Keyword research and clustering
  • On-page and technical SEO
  • Blog content strategy
  • Local SEO and GBP management
Tools I built

SEO Audit by Louie

Web appOn-page SEO audit

A free on-page SEO audit tool I designed and built. Enter a URL and it checks the page's SEO basics and points out what to fix, so business owners can see their issues in minutes.

Try it at audit.seobylouie.app →

Video SEO

YouTube video that ranks in Google's top 3

Case study 5YouTube SEOSearch visibility

For Lights Around, a Virginia holiday lighting company, I created and optimized YouTube videos around the keyword "christmas light installation in virginia". The video shows on Google's first page next to the client's own site, and Google's AI Overview names Lights Around as a top provider for Central & Northern Virginia.

Lights Around YouTube video on Google page one
YouTube video on page one for "christmas light installation in virginia"
Google AI Overview listing Lights Around
Google AI Overview lists Lights Around first for Central & Northern Virginia
Top 3Google ranking for "christmas light installation in virginia"
Page 1Search visibility for the client's website

Watch: Video 1 →  ·  Video 2 →

What I did

  • Scripted and produced the video around a search keyword
  • Optimized title, description, chapters, and tags
  • Linked the video to the website and embedded it on the page

Result

  • Top 3 Google ranking for the video
  • First-page visibility for the website
How I work

I do what I love.

Great work comes from real passion, whether it's a small task or a full-scale project. Every project gets care, strategy, and attention to detail. You get my skills in search optimization, conversion, brand visibility, and visual storytelling, plus full commitment to results.